There are more than forty years ago, a movie does not need to be placed in a shopping center to attract enough customers. How did other small, private companies before them, survived by a small movie theater in town - and in some cases even thrived - for several decades. There are still a few independent theaters can switch to small towns, far enough away from urban areas, but is more likely to find abandoned buildings with empty MarquisOften resembling the prow of the boat old rusty. Some of the old theater building used as a reservoir for churches and small businesses, but many of these buildings are tight camouflage as someone passing through town can quickly guessing the role played once as the common experience of the local community . Depending on the type of community has changed, according to the local population began with the community in national television, to identify a strong local exhibitors, through the spectacle of the publicRevitalize the staging not only to promote its role in society, but often the spirit of community. These funds converted to remind not only abandoned ships, but they are shabby circus so long after the circus left town, you can do little to maintain his previous role on the track rites of the community, but the memory of the personal efforts Exhibition Place the circus of life in the context of cultural change, will keep this circus and knowledgethe life of cultural importance to us.
Before that people rely so much on cars, and before they were afraid more than a few blocks away on foot, in many cities in less than a thousand people have their own theaters, which show people often called "house" or "image was. display" The inhabitants of the western city of Carthage, Illinois, for example, has seen two homes in his neighborhood show business shortly after the beginning of the 20th century, but only one of them survived for long. TheWoodbine Theater, named after the grape variety that was on the eastern side of the brick building, was not the first theater in the city over three thousand people, but the car after its owner has caused the competition of enterprises.
Woodbine first theater was transformed in 1917 by Charles Arthur Garard. CA, as it was called, had a dairy and a business center ice time, which was offered five hundred soft ice cream, candies, crushed twelve fifty-five hundred workSouffles fruits and tobacco, "Garard Royal Blue. It 'was a shrewd businessman, but was a dreamy, imaginative monitoring by his pragmatism and his wife, should be preserved even smarter. Bertha, who often accompanied the silent movies in his theater with its piano, the sale of the theater and drift into other projects, such as the grapefruit crop in Florida prevented. If CA is dead, she took over as owner until son, Justin, now old enough to helpher.
Justus recalled in June 1981, as his father never really had the chance to enjoy the substantial benefits of the theater for ten years, after having transformed. "We are in a state of bankruptcy, if he had not spoken to the cinema," said Just, the first of which "have been very difficult to understand." The Woodbine was the first theater in the area to show talking pictures were sound-on-disc Vitaphone system like Warner Brothers' (black and white TV Promos for the shown1955 Helen of Troy film and included on the DVD and VHS copies of the film). The first sound film "only one part-talkie. Would have some dialog, then use [sign would] sing to stay afloat." Since the audio equipment was expensive to install, built with a friend Oliver Kirschner own sound system. Cast iron turntable becomes an industrial company ratings, sixteen miles away in Keokuk, Iowa, and the projector connected. Since sound projectors run in 34Frames per second, were revised to synchronize the projectors, to speed up the film with the soundtrack to the folder. Sometimes, the needle would jump out of the gorge, and the projectionist would have to climb and he for the groove to the right, look carefully and follow the sound. "He recalled that in two or three years until the advent of sound-on-film. When the needle jumping from one location to another, due to an excess of modulation,Customers patiently waiting for synchronization for the projectionist, recording with the film.
The introduction of sound-on-film that reminds us Justus was to remain here, in 1933, claimed that he was, like other exhibitors, the head of her lover in the projector. Why are some films have been distributed in solid-on-disc and some have been released, that a sound-on-film, such as the Fox sound, many exhibitors have had to choose between one or the other system. "Therefore," said Justin, "weFox had no photos. Paramount has done with the records and Fox, with sound-on-film. "Once installed, the system's sound films, which no longer uses the system drive, because he never" fully capable of wavery overcome the noise. The music went up and down. "
Although CA has died shortly after the Disk Operating System soundtrack, never saw that improve the theater company. Justus has seen a gradual improvement, "and about 1937". This increase in the number of visitors wasIn addition, because many citizens of small towns by the recent technical improvements have been affected or enriched their lives through the visions of the imagination of genius, like Orson Welles, he simply wanted to avoid conversation grind their own lives - and an excuse for the home leave. She had not expected to be the act or the end and not really intellectually stimulating to be surprised. Were also pleased to see their favorite romantic leadsVehicles involved in routine last star to have seen the burning of Atlanta.
The fact that there was GONE WITH THE WIND (1939) was a success in Carthage Death is not the result of the Justus owner of the site of a barn, where he and his friends were dressed in a display of 24 hand tractors popular classics . Many of the films that we now consider classics were in that time, a little 'more run-of-the-mill programmers. CASABLANCA (1942), was, for example, a modest romanticThriller starring Humphrey Bogart and Ingrid Bergman, stand-ins for our exotic fantasies have turned the attention of the patrons of a small town far from their personal problems, while caricatures of evil Nazi provided targets for their anger. In most cases, what is at stake in local theater was irrelevant that a film like WIZARD OF (1939), OZ, the first sales was disappointing, but was later seen as a classic, or at the cinema appropriate titles such as small townsGIRL (1936). It 'been a community event, so important to the city that the concert Saturday night, when the music pavilion band was painted white wood transported to Main Street.
Justus activity that promoted the city to improve the theater was dark the auspices of the Bank. Bank night was one thing that works like this: The employer must sign a register, and each module has been accompanied by a numbered tag that Justus or an employee in a large drum.The drum was dragged before the public in the theater after the screening a preview on the evening of Tuesday, when it would be a dealer or other local notables to draw a number and announce to the public. If the person who was sitting in the theater that number at that time, he intends to claim the money. "Otherwise," Justus said, was "money in what we share, as the bank's night and the next week. We would add fifty dollars a week." Would pay fifty dollars a night, hardlyshows and the theater did not start making money until the jackpot reaches $ 200 or $ 300 "When we complete the theater, he said, and that includes" all the people who went down and played in the afternoon. "Of course, a winner for each week would have wiped out today, so Justin, like other independent exhibitors, a risk with this found.
Another thing for ticket sales through the distribution of cutlery in one piece at a time when he limped supportuntil the owner had collected a sack. These sets - knives, forks, spoons and ladles - were easier to handle than the washer, the plates were delivered in barrels and came often broken. Unlike today, the largest exhibitor, in fact, a portion of their profits from the sale of tickets. The limited offer of concession is located in the small theater - long before the days of hot hot dog and cheese covered tortilla chips - provided that a small percentage of revenue. The best years for the sale of ticketsJustus said, was during the Second World War.
While Justus was a naval officer in 1943, a fire in the oven and ate the entire theater. His uncle, the famous architect Edgar Payne, has plans for a larger, started only reason the theater, and the building immediately developed under the supervision of Kirschner. The new building had no balcony, but contained soundproof cry room on the second floor. The capacity of the theater with about 500 seats, which was subsequently reduced to350.
In late 1930, Justus, an old building into a theater in Dallas City, Illinois, sixteen miles north of Carthage rebuilt. The theater, he recalled, "a beautiful lobby with a walk-up," and that "further illegal because it is a risk of fire." Teatro Dallas has made a profit during the First World War, but was the first of three theaters to dry. "Quonset hut of a theater was built in the river town of Warsaw after the Second World War. Itsurvivors of the old theater in the city of Dallas, but never to Justus, makes money. A major theater circuit made him a 'supply significantly in early 1950 for its three theaters, but despite the gradual shift of population away from small communities, has refused. He said he would not be out of the theater business.
TV on the changes in rural communities, especially if purchased in the vicinity of Quincy, a television station in 1950, but Considering that the common experience of life in a small town is also to blame. Customers lost Theater Justus' is faster than many other local firms and retailers of furniture and dry goods stores. Despite efforts to keep the theater exhibitors and other dealers in their role as part of a community in decline, the transportation facilitated the migration of residents in urban and suburban communities where they are completely identified with the ubiquitous shopping cart> Shopping centers and malls. New home theater in this trade, was later Gemini and multiplexes, but usually have no sense of patrons participating in shared rituals. Watching movies projected from automated systems, sitting among strangers in a format shoebox Mall Theater (in some urban areas), in sharp contrast to the experience of a movie with its neighbors and close to the local "House Show".
SponsorsSmall communities have to wait until a week sixteen, or around the city for a new film, because small theaters ran several changes during the week. Justus would remember his own theater, "a shop on a Sunday night movie Monday Tuesday, Wednesday, Thursday and Friday and Saturday. We have reached the point where we opened three days a week. It was first Thursday - Friday-Saturday-Sunday, then it was Friday, Saturday and Sunday. "Carthage community supports the theater during theEvenings during the week in late 1950 and early 1960, but the theater in Warsaw were limited Saturday and Sunday indexes, sometimes with a different movie every night. Students from four local-year liberal arts college in Carthage, held Friday evening at Woodbine strong participation, but the high school football games to very limited participation Friday in Warsaw.
Another factor that "makes it so difficult for small towns," said Justus is that the independents "could notProduct until it is the biggest role, as Quincy, which is about forty miles south of Carthage or Keokuk, he played just across the Mississippi River at the southern tip of Iowa had. Why an independent state, had to wait six weeks for a movie, play the first was sent to Quincy, Keokuk, and other theaters around the circuit. "If we could have played the film next week," said Justin, "Why is the house where the men would be left for you to see. But we knew thatI for a moment. Thus they became the Keokuk.
Among the latest tricks used to have founded the interests of the local community at midnight with four features and Halloween Eve run any new year, but the biggest event of the season at Carthage, the annual number of commercial sponsorship of the Christmas film. Acquired before each Christmas season, Justus Filmack a trailer for the merchants, and a representative from St. Louis, the dealer has sold a place on the trailer for $ 37.50. Dealers also receive tickets, orgo to the theater have been good, at any time, but chose the films of Christmas - especially for children of parents who in turn were encouraged to do Christmas shopping in town - has made the EU market. The popcorn, of course, was not free. I remember filling bags full of popcorn and go through the glass front of intrusive patron, will be paid. . . Not $ 3.00. . . but ten cents.
Indices Midnight Halloween horror double features wereones I particularly amusing. Justus often ran double bills like the Fly and The Return of the Fly and AIP, I was of Frankenstein (1957), with the return of Dracula (1958). For the second, in Warsaw, I have the form of white cardboard in a castle, exit on the left. Before departure, as it will be for Halloween, a clock, a local funeral home has not been reported. (I have often wondered why companies clock were shown in small theaters in time. GabPhilanthropy noted that her life was ticking away and the movies have been blinking on the screen?) I put a wire from the projection booth near the exit immediately on the left side of the screen and put a white sheet on a hanger. In a climax of a film, as I was with my girlfriend and a rope tied to a shooting range, with the intent to record my outgoing ghost on the head of the public. The spirit of the leftSignal projection small window, but the arch has hung-up over the line and refused to travel, as I had expected. I pulled the rope broke, so that the projectionist has pushed crutches. When the public has come to the end of the function, I saw my future, deus ex machina in suspension clearly visible in the center of the room. Perhaps this failure is, is the reason for the limited partnership Justus, in which all my efforts for the future and in the lobby outside the theater, perhaps decided that I wouldalso influenced by the tricks of the showman William Castle (for films like The House on Haunted Hill, The Tingler, MR. sardonicus Murder and Ghosts thirteen). Of all the movies played Castle Right, I remember only the colored glasses of the original Thirteen Ghosts are particularly effective. [More details on the actions of the horror genre is relevant article, WHITE AND BLACK HALLOWEEN HITS Horror: I Was a Teenage Witch-dead, who foundavailable online.]
These are just some examples of campaign machinations that were needed to increase ticket sales for the second period films by independent exhibitors from the city presented. Many previous order equipment such as night and merchant banking-sponsored Christmas shows, has few dollars more, but it is doubtful that the latest and most extravagant ticket sales hit. Magazine leaves under the sole and awards for individual movies available operating systemsProvide advice, many of which required expensive supplies, but the damage was mainly for their imagination and asset sales, cheap too independent.
Justus Garard * is invoked, one of the last independent exhibitors in the field of business. The Woodbine Theater in Carthage, was sold in vending machines close in 1969 and converted into a showroom for new cars. Inside the theater, when my brother and I saw him shortly afterIt was empty in the end, like the inside of a small town in the Italian cinema of the beautiful and touching film Nuovo Cinema Paradiso (1989). Dallas Theater and in Warsaw, although it closed long ago, are still trying, like film, already a field of antiques, has always his bow with a frame that protrudes above the sidewalk. Not much has changed in the river town of Warsaw, but on Saturday evening without playing the music pavilion with the local population toolwhile the kids jump around him, and without flashing marquee of the old cinema, Main Street looks much darker and much. Perhaps some exhibitors independent, as in small towns in the Midwest, such as Carthage and Warsaw, the tricks used before, and perhaps the death knell for the mother and the theater pop operation had given long before the enactment of many of promotion initiatives, but as sailors on ships, many of theseremaining fronts are similar to the theater, even stubborn refused to fight.
[Note: * Justus Garard statements come from an interview with Sam Garard taken in June 1981 a study was made in a house in Daytona, Florida, brought the film belongs to Sam at the moment. I also thank my father, who died in May 1988 and his younger brother for the information that supports my memory. Some of these documents were used as the basis for my novels Waterfieldand closed for the season.]
All rights reserved.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น